Lakeland Lighting and Irrigation (LLI), a company that prides itself in offering high-quality underground sprinkler systems and low voltage landscape lighting, came to Baer Performance Marketing as an established company with a recent change in ownership. With the desire to be in the forefront of the lighting and irrigation industry, LLI needed help developing their brand identity. To bring their vision to fruition, LLI turned to BPM for a comprehensive brand development program.

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LLI approached Baer Performance Marketing requiring the development of a website. Along with this, BPM built their brand identity from the ground up. The new messaging reflected the integrity of the Lakeland name and created a consistent look and feel throughout their marketing materials. BPM helped in the development of a logo, marketing strategy and trade show display. BPM also spearheaded LLI's social, online, and traditional media presence. The successful launch of the LLI brand has developed into an ongoing relationship as LLI continues to rely on BPM for strategic advice.


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