The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters across northern Wisconsin, the March of Dimes—North Division works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The organization tasked Baer Performance Marketing to help:

  • Raise community and media awareness of the March of Dimes—North Division and its mission
  • Encourage community members and local businesses to attend, sponsor, and donate to The March of Dimes—North Division’s March for Babies and Signature Chefs Auction events
  • Rejuvenate and reposition the image of the Green Bay Signature Chefs Auction event to further appeal to the organization’s desired attendee demographic
  • Build an online community for the organization

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Results

Through time spent volunteering and serving as members of the events’ planning and marketing committees as well as the as the Board of Directors, Baer Performance Marketing learned more about the organization’s mission, challenges, and goals first-hand. Baer Performance Marketing then used this knowledge to help March of Dimes—North Division carry out several marketing tactics including the development of monthly and weekly email and print newsletters, a video PSA, and print collateral. BPM also provided event photography services, helped establish community partnerships, and built and managed the March of Dimes—North Division’s Facebook Page. The online community served as a communication hub and provided resources to local volunteers, expectant mothers, and families touched by the March of Dimes.

“For the past several years, Baer Performance Marketing has gone above and beyond to support the March of Dimes by providing not only their time and talent through their company, but all of the staff at BPM has given their personal time and dedication to help give all babies a healthy start in life. They have never treated it like a job. They put their hearts and soul into everything they have done for us. BPM created many pieces of collateral, creatively promoted the March of Dimes through social media, introduced new volunteers to our mission and helped us in many ways to increase our revenue. From expanding our auctions to spreading our mission (which has brought in new sponsors) to adding leaders in the community to our Division Board of Directors – they have been amazing to work with!”

Tammy DeJardin, Executive Director of the March of Dimes—North Division

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