IP Address Marketing
Target your audiences with laser-like accuracy
IP address marketing is revolutionizing the way advertisers are reaching the right people at the right time. We can now target your audiences on a one-to-one marketing basis and deliver your message in the form of banner or video ads on a wide range of websites to get you the best result.
An IP (Internet Protocol) address is the unique string of numbers that identifies devices connected to a network within a household or business. Through IP address marketing, devices being used within certain households and businesses can be targeted directly with relevant online ads. This service does not rely on cookies to reach your desired audiences, but rather matches the physical address of the individuals or businesses you would like to reach by IP. It also utilizes offline data such as customer databases, modeled data, and direct mail data to target the unique internet users within a specific household or business. When your desired targets access the internet, they will see your ad that is both relevant and compelling to them. Only IP address marketing can display your ad on almost any website your targets choose to visit. Let Baer Performance Marketing reduce wasted efforts, and help you to advertise more efficiently through IP address marketing.
IP Address Marketing will help your business:
- Increase awareness of your brand to potential customers
- Deliver highly-customized messages to your audiences
- Offer the highest-quality ad placement on a wide range of websites
- Reduce waste and make every impression count
- Have transparency by knowing the exact households or businesses who will be receiving the ads
- Measure the effectiveness of your marketing efforts by utilizing a highly-trackable service
- Analytics are provided following every campaign.
Learn more about the power of IP address marketing by contacting Baer Performance Marketing today!