“Coca-Cola-Delicious, Refreshing, Exhilarating,” “Have a Coke and a Smile,” “I’d Like To Buy The World A Coke,” — Coca-Cola has used these slogans since its birth in 1884. Now in 2011, its slogan on a Manilas billboard is, “Live Positively.” With the increasing awareness of air pollution all around the world, Coca-Cola has stepped up its creative juices to create a living billboard that absorbs air pollutants.
The “live” billboard is located on one of Manila’s busiest streets. Coca-Cola’s new living billboard reaches 316,345 cars per day and offers a breath of fresh air to marketing. The eco friendly billboard is made up of 3,600 Fukien tea plants and is efficiently watered by a drip irrigation system. The pots are made up of recycled Coca-Cola bottles, filled with organic fertilizer and industrial by products. The billboard is estimated to absorb 46,800 pounds of carbon dioxide.
The goal of the billboard is to connect with consumers and make them aware of environmental issues, while transforming outdoor advertising. Coca-Cola wants to show their commitment to a greener world, while also encouraging Filipinos to make a positive impact on the environment.
Coca-Cola continues to be one of the most innovative companies on the planet with its live billboard. They will continue to partner with the World Wide Fund for Nature Philippines to create a positive impact in the Philippines. The Philippine government is also actively trying to engage its citizens to live a greener life. They have asked their citizens to use electric tricycles in urban areas to promote a greener environment. With the support of the World Wide Fund for Nature Philippines, the Philippine government, and a leading company in innovation like Coca-Cola the Philippines are on the right track to a greener tomorrow.
9206327648
