Blog post by: Becky Bauer, Baer Performance Marketing Intern
Whether you’re a new graduate or considering a job change, the world of job applications, cover letters, and portfolios can be overwhelming and stressful.
However, the key to success is the same as it is for businesses; you’ve got to market your product and skill set.
For example, there are multiple brands of toothpaste. So, how is it that Crest has become the one that consumers choose most? Most of it has to do with the brand having a thoroughly researched and highly effective marketing strategy. How do you become more desirable to employers? Again, success will depend on how you market the product (yourself).
First, consider who your target demographic is and what are they looking for in an employee. Does the job description say they want energetic, creative and goal orientated employees? From there, you can develop an ad campaign that speaks to the needs of your audience (your employer).
Your first marketing tool is your cover letter and résumé . Personalize these for each position you are applying for. You can’t sell the same product to every demographic. Get specific as you can to prove to the recruiter or employer how you are a fit for position. Don’t just list your skills. Provide data or explanations that demonstrate how you excel at certain tasks.
Also, creating an attention-grabbing header, using bright colors, including a personal signature, and using heavy quality paper, are all things that can make your résumé stand out amongst the masses.
If an interview is scheduled, you can utilize your second marketing tool, yourself. The Interviewing For Dummies website suggests memorizing a 20-30 second elevator pitch or a longer 1-2 minute personal commercial that you can customize for each job interview. Providing an emotive demonstration of who you are and the skills you offer will immediately catch the attention of the interviewer.
Have you used any unique tactics during the hiring process?
Resources:
http://www.dummies.com/how-to/content/how-to-sell-yourself-in-a-job-interview.html
http://www.csun.edu/~sp20558/dis/present.html\
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