The New Age of AdWords

By: Jake Sleger

Today’s advertising techniques are not the same your father used before he passed down the family business.  The days of the phone book directory are over.  People are walking around with the internet in their pocket and will search for a product or service at the exact moment they need it.  And because of these changes in consumer behavior, small business owners have started to implement a variety of new marketing tactics to attract new customers, one of which being Google AdWords. Unfortunately with Google AdWords, results can vary significantly because these tools are only as good as the expertise of the person using them.

If you are not familiar with the term AdWords, here is a brief overview:

AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.  The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.  The ad service is largely focused on keywords.  Businesses can create custom ads using keywords that people would search for when trying to find products or services sold by their specific business.  The keyword, when searched for, would trigger the ad to be shown to your potential customer.  If your AdWords ad is clicked on, Google search users are then directed to your website.

However, it isn’t as easy as it looks on paper.  The management of AdWords can be very time consuming. Users must conduct keyword research and optimization, development and possibly expansion of ads, pruning of low performance keywords, budget management, ad and conversion tracking and more.  Being a small business owner, it’s likely you have more important things to do than trying to configure your AdWords campaign and manage it on a month-to-month basis.  That’s where BPM comes into play.  We are  trained and knowledgeable in setting up and managing AdWords campaigns.  We can improve your ROI all while generating low-cost targeted traffic.  Another bonus in using AdWords is the availability of campaign analytics.  This provides you with the data on exactly how your advertising dollars are being used.  This will also indicate what part of the campaign is working and if anything needs adjusting.

The bottom line is that if you have a business and want to be located at the top of internet search results, you will need to invest in some practice of search engine optimization.  Baer Performance Marketing is here to help alleviate your confusion with today’s newest advertising techniques and stay ahead of the game!