As we’ve mentioned in a previous blog, The New Age of AdWords, “Today’s advertising techniques are not the same as they once were.” That’s where Google stepped in to create Google AdWords. For those of you who have not heard of AdWords, here is a brief overview: AdWords is an advertising service for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Businesses can create custom ads using keywords that people would search for when trying to find that business’ product or service. The keyword, when searched for, would trigger the ad to be shown to your potential customer. If your ad is clicked on, Google search users are then directed to your website. With today’s consumers needing immediate results, AdWords is one of the best ways to be noticed and compete with other businesses offering similar services or products.
Within the world of AdWords, there are many different ways to connect with your potential customers. This is part 1 of a series of blog posts in which we will explain some of the more in depth ways to utilize all of AdWords’ many functions. Please check back in to the BPM blog for articles covering:
Keyword strategies
• Types
• How many
• Negative
Types of campaigns
• Search
• Display
• Placements
Ad formats
• Text
• Video
• Image
• Mobile
• Extensions
Bidding
• Strategies
• Techniques
Our next AdWords-focused blog will cover keywords and how to use them to generate new business.
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