In past blogs we have discussed the key functions of AdWords from keyword strategies to types of campaign and ads. This week we are going to go over ways to add value to your AdWords campaigns by giving your customers more reason to click on your ad. We can do this by including additional information, such as including your address, phone number, more website page links or even product information. These magical extra pieces to the puzzle are called extensions. Extensions are the easiest way to enhance your campaigns and improve Click-Through-Rates (CTR). The other great part of extensions are that they do not cost you any extra money. Like regular ads, you only get charged when your ad is clicked. Why wouldn’t you want multiple links in your ad to bring the customer directly to the place they are searching for?
You might be asking yourself, “How do you use Google AdWords Extensions?” First, let’s go over the types of extensions to find which ones will best fit your business’ needs.
Location Extensions help customers find or call your nearest storefront. This is a great feature if you have multiple locations. This type of extension will make your address a link which can be clicked on for driving directions.
Call Extensions allow your customers to click the call button from their smart phone to place a call directly to your place of business.
Site Link Extensions give potential customers other options when entering your website. These offer multiple pages instead of a main landing page. Rather than guessing where the customer would best be driven, let them decide to improve CTR.
Social Extensions link your Google+ business page to your AdWords Campaign. If your customer clicks on this to follow you on Google+, then you can market to them through news feeds.
Product Extensions include detailed product info. If a customer is searching for soccer shoes, then give links to different styles.
Offer Extensions are similar to coupons. Your customers can get exclusive deals through the use of offer extensions.
Review Extensions include reviews of your products or services within your ad. This shows your customers you are credible and recommended by past customers. You can also include quotes or snippets from a review as seen below.
Now you have a better idea of what types of extensions are available to enhance your campaigns, incorporate a couple of these extension types into your ads to really boost your online search presence. Knowing the strategies behind Google AdWords will allow you to run a smooth campaign for your products and business. As we’ve mentioned in past articles, AdWords is a great advertising technique in today’s technology-driven marketplace. If you are unsure about how your campaign is running or if you would like a free consultation on how BPM can help you grow your business using AdWords, please call us today! We know people are searching for your business, let us help them find you!
9206327648
