Ways to Improve Facebook Page Engagement

Social media has an important role in today’s marketing strategies. More and more companies are looking to Facebook, in particular, to increase consumer awareness, socialize with customers, and ultimately grow sales. Here are five tips on how to effectively attract and interact with customers on Facebook:
1. Know your target.
It is important to understand the behavior and needs of your target audience. Knowing your audience will help you put together content that will resonate with Fans and, in turn, get them to like, share, or comment on your Page’s posts more frequently.
2. Keep it simple.
The length of a Facebook post can make a big difference to the reader. Your Fans sift through a lot of information on their news feeds. By keeping posts short and including an attention-getting opener, you’ll find your Page generating more interaction and engagement.
3. Provide a contest.
People respond to incentives. One of the best ways to get your Fans to interact is by creating a contest for them to participate in. In fact, a recent study showed that 32% of all Facebook users have liked a brand’s Page because of a contest the brand was running. By creating an effective sweeptstakes, giveaway, or competition, you will likely increase the number of people who like your business Page, and even more importantly, be provided with valuable customer information.
4. Timing
It is also important to understand when to post on Facebook. This goes back to “knowing your audience.” Through trial and error and reviewing the analytics of your Facebook Page, you’ll be able to determine when your Fans are present and the most interactive on the social media site. For many Pages, the most effective times to post are around 8 a.m., noon, and after working hours.
5. Content quality
You don’t want your post to be just another post your Facebook Fans will quickly read over and forget. However, coming up with regular fresh or innovative ideas can be difficult. If you find yourself struggling to come up with a creative idea, consider posting a funny picture, question, quote, or video guide.