You might be asking yourself, “How come that customer visited my website but left without buying anything?” “I wish there was a way to get a second chance at that customer.” Well, we have the marketing tactic you have been looking for. It’s possible with Google AdWords! AdWords offers businesses the ability to target people who have previously visited their websites. Google calls this “remarketing.” Remarketing is a great way to get a second chance at those missed purchases and a way to keep your name and product in front of that customer. This is possible due to a tracking code stored on the customer’s computer while visiting your website.
For example, let’s say a potential customer searches through all of the boots on your shoe store’s website and then leaves the site. With the use of tracking codes, we can now show the ad below to that person on other web pages that support the Google Display Network (over 2 million which reach over 90% of internet users). These ads will be a constant reminder to that customer that they are able to buy the boots they wanted from your business. This ad also gives them a quick link to your website just by clicking on it. At Baer Performance Marketing, we can even create specific ads for individual products that were looked at. When those ads are shown to the customer, and they decide to click the ad, we can deliver them to the exact product they wanted making the conversion timeframe short.
This type of marketing is finally giving small businesses more of an opportunity to compete with the big box stores! For more info on how to regain those potential customers, call BPM for a free AdWords consultation: 920-632-7648
9206327648
