Today’s marketing techniques are focusing on online visibility. Whether that is a company’s website, their social media page or even their online directory listings. With being exposed on all of these different fronts, you might find yourself wondering, “What can we do better online?” BPM is here to give you some secrets of how to improve your company’s organic Google search results.
Google has an algorithm set in place with 200 different ranking factors. While this might seem like a daunting task to make your site climb the ladder, there are a few factors which are on the simpler side.
The first thing that Google will take into consideration is the age of your content and name of your domain. When picking a name for your site, remember to include relative keywords in the URL. For example, if your business is a machine shop, you would want to include either “machine” or “machine shop” in the URL. This would then appear like www.xyzmachine.com or www.xyzmachineshop.com. When someone does a search using those keywords, your business name will now be bolded as a high-level match, making you move up that ladder. The other side of that is the age of the domain. The longer you have that domain active, the higher Google ranks your business for credibility.
Content is another huge factor in determining which rung your business is sitting on. Content can be broken down into two subjects: keyword phrases and keyword density. Keyword phrases are those that people will be searching to find your business. For example, if you are reading this blog post because you typed into Google, “How do I increase my Google search rank?”, we used keyword phrases to bring this blog to the top of your search. However, keywords could get you in trouble with Google. In the past web developers and companies used to put paragraphs of keywords at the bottom of web pages so they would trigger for search results. Google has since caught on to “keyword loading” and taken measures to rank those sites in a negative manner.
Most businesses believe that they need something to grab the attention of people on their home page. While you should have attention grabbing graphics and imagery, you should avoid Flash media or extra large images that cause your page to take longer to load. Google wants to deliver searchers to hassle-free sites, and if your site won’t load quickly, you are being negatively impacted. Hire a photographer to capture images of your business which can be displayed on your website. These images are the customers first look into your business. Make them like what they see!
As a business owner, we’re sure you have many other colleagues and businesses you work with. Creating relevant outside links can help move you up Google’s ladder, as well. We like to think of websites as trees. The more branches you can link to, the better, just make sure they are relevant to your business. Again, if you are a machine shop, and a colleague owns a metal supply company, link your websites. It shows that you do business with this company, and it adds a branch in which you will be able to be found. Social media are great links to have on your website. These tie all of your online presences together and work toward the same goal of improving your businesses visibility.
Speaking of Social Media, your presence on Facebook, LinkedIn and the other mediums allows you to be searched for through those portals. In most cases, Google will bring up a company’s Facebook page in search results. It’s easy to set up a business page for these social networks. However, it does you no good if you are not posting relevant content on a consistent basis. People want to know about all aspects of your business. They want to get to know and trust you before they spend their hard-earned money.
We know this was only a few of the 200 factors that Google takes into consideration when ranking your website for search results, but it will get you on the right track. BPM, has specialists in all of these fields, including web development, SEO and social media. Contact us today if you would like to move your company up the Google ladder. People are searching for your business. Let us help them find you!
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