As any modern-thinking business knows, your online presence is key with today’s technology. Let’s say you just invested a big chunk of money into a fancy, new website. Well, that’s done, now what? I guess you could just wait around and hope people eventually find your site and browse your products or services. What if you could get quality customers to your website immediately? You can with a little help from Google.
Google AdWords allows your ads to be shown for keyword searches that YOU choose. Every business should be running a Google AdWords campaign to get noticed. Don’t be scared. Google will walk you through the setup. It is really quite easy to setup an account. Click on the following link, and click on “Start Now.”
https://www.google.com/adwords/
In the first step, Google will ask you for an email along with your website URL. From here you will be asked to start developing an ad. Once you have created your ad, you can enter a couple of keywords you would like to bid on to have your ad shown. Don’t forget to choose your targeting in this step. Following the ad creation, keywords and targeting, you will be asked to enter your billing information. Once you hit submit, your ad will now be reviewed by Google to make sure it complies with Google rules. As soon as your ad is approved, you will start to see clicks coming in and people finding your fancy, new website.
This whole process seems easy, however, if you set up your ads and do not continue to monitor or adjust your keywords, your campaign will waste a lot of your advertising budget. Hiring a professional who knows Google AdWords and how to optimize your advertising dollar will get you more bang for your buck! Constant monitoring is crucial to run a profitable AdWords campaign.
Here at Baer Performance Marketing we want your advertising dollar to work smarter for you. We start our clients’ AdWords campaigns with a client meeting. We discuss how they want the campaign to work and how it should be focused. From there we discover the keywords they feel people would search for as well as the competitive advantage of the business. Once we go back and start setting up the campaign we add keywords which correlate to the ones from the client. The physical ad is then created using a strong keyword influence to drive up relevance and ad quality scores.
We don’t let your campaign run on auto-pilot. Everyday your campaign is checked for progress to see what is working and what isn’t. Adjustments are made, and the account starts working smarter, essentially saving you money. We would love to meet with you and discuss your AdWords questions. We will run a FREE analysis of your business, outlining keywords, competition and estimated click costs. Contact us today for more information on how to get your business noticed online.
