Blogging can be an incredibly effective marketing tool, but only if it is being read and found by the right people. Here are some tweaks you can make to your business’ blog to ensure you’re getting the search visibility and traffic you need to generate leads and sales:
Avoid Using Another Site’s Domain
This includes sites like blogger.com or wordpress.com. If a blog is built using another business’ domain (e.g., dentalstudio.typepad.com), the posts you create will only be boosting THEIR search engine visibility.
It’s very important that you are in control of your blog’s domain name. This could be your business’ website (e.g., dentalstudio.com/blog), or if that isn’t an option, it could be built on its own separate domain (e.g., dentalstudioblog.com).
Keep a Consistent Posting Schedule
Statistically speaking, the more frequently you post, the more visits you’ll receive. However, consistency doesn’t mean you need force time daily or weekly to create new posts. If you find the frequency within your posting schedule is undermining and quality of your content, it may be time to cut back or hire a professional. Many businesses see results in posting just one REALLY AWESOME blog every month.
Share Your Post Using Social Media
Social media will give your blog post wings! This is one of the easiest ways to ensure Google and other search engines know you’ve published a blog post and that they should be listing it. Sites like Facebook, LinkedIn, and Google+ are crawled by spider-bots very quickly and will help your blog post rank within search results much faster.
Incorporate Responsive Web Design
Blogs and websites that are not optimized for mobile devices may be de-prioritized within Google’s rankings. This can be avoided by converting to a responsive website. This means that if your site is being viewed on a mobile device, the content can still be easily accessed and read. Responsive web design minimizes resizing, panning, and scrolling for simpler navigation.
If executed properly, these four tactics will undoubtedly increase traffic to your blog and website. If your business does not have a blog on its website, it may be time to rethink your online marketing plan. If you’d like assistance in developing content as well as a messaging strategy that will help drive brand awareness and increased search performance, contact Baer Performance Marketing at 920-632-7648.