With more than 300 million monthly users, Instagram has quickly grown from a trendy app to an enormous social network. And while many joke about the copious amounts of pet photos and selfies flooding Facebook’s timeline through the app, Instagram’s power shouldn’t be underestimated by marketers. The app provides a very simple social platform for users to customize and share both photos and videos, and there’s a pretty good chance that many of these users fall within your small business’ target demographic.
Here are five tips to help your small business find marketing success through Instagram:
1.) Complete Your Business’ Profile
The first step in creating any successful social media campaign is making sure your business’ profile is complete and fully in line with your brand. Make sure your business can be easily identified with a professionally-designed profile picture incorporating your logo, and provide a clear and concise description of your business within the profile description. Direct users to your website for more information by including your web URL. Also, before launching your campaign, be sure to check out this helpful infographic from marketingthink.com for an in-depth look at how to build the “perfect Instagram profile.”
2.) Go “Behind the Curtain”
Showcase photos of management and employees hard at work as well as photos showing the process of how a product is made or service is delivered. Instagram is the perfect social platform to demonstrate the extra care that goes into the quality services and products your business provides. For many small businesses, this is what truly separates their brand from that of the “big box stores.”
3.) Get Artsy and Glamorous
Envy, stemming from activity on social media like Instagram, is increasingly driving consumerism. Users share everything from menus to manicures to flaunt their style and personality. By uploading unique, high-quality, and artistic photos of your products and/or services, users will be more compelled to advocate and engage with your brand.
4.) Integrate Your Brand Personality and Company Values through Quotes
Social media users LOVE quotes. Graphics incorporating them typically see the most engagement. To increase reach and brand awareness through Instagram, regularly post quotes that are inspirational, funny, and/or relevant to your industry.
5.) Include Photos of Customers
An easy way to increase your followers and establish relationships with your customers is by including photos of them using your products or services. Include reviews and comments within the photos’ captions. However, don’t forget to show appreciation! Reward customers with a coupon or special discount for their participation.
Do you already market your business through Instagram? If so, we encourage you to share your link in our comments section so we can follow you!
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