Question: “Can I manage a Google AdWords campaign?”
Answer: Yes, you can!*
*”Anyone with a computer can manage an AdWords campaign. Just create an account, throw in some keywords, and design an ad that links to your website–EASY!” This is what most business owners think when we start discussing Google AdWords as part of their online advertising strategy. We have taken over the management of many AdWords campaigns from companies just like yours. More often than not, when we look into these accounts further, we find wasted revenue on poorly-designed and neglected campaigns. This might be saving you money in management fees, however, your advertising budget is being spent on things you don’t even want associated with your business. This is where being Google AdWords Certified comes into play.
So, what is Google AdWords certification? It’s a certification for Internet marketing professionals that demonstrates a high-level understanding of Google AdWords. The certification also focuses on optimization techniques in AdWords, which can mean the difference between a successful campaign and a failed campaign.
Rather than setting up an AdWords campaign and letting it run itself and investing money into keywords that will not lead to conversions, consider hiring a certified professional! We have the skills and knowledge to modify that campaign to provide a greater ROI for your company.