Baer Performance Marketing is proud to announce that we have reached Google Partner status! This journey started two years ago when Google launched their Partner program. Google states, “Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that reality.”
When Google launched the Google Partners platform in 2013, the vision was simple: to build true champions of the web and support them with the resources, training and support to help businesses succeed online.
Inspired by agency feedback, Google created its program around three objectives. It helps its Partners:
- Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners stay ahead of the curve by working directly with Google.
- Demonstrate credibility. The Google Partner badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.
- Grow agency business. Partners who’ve earned the badge are listed on Google Partner Search and get a direct connection to potential clients.
The months of training and years of client campaign management have allowed BPM to show Google we are an expert in the field of online advertising. To achieve Google Partner status, Google reviewed our client accounts to ensure we were making the most of our clients’ budgets and advertising campaigns. We have shown skills in improving quality scores of keywords and ads all while lowering the cost per click, in turn saving you, the customer, money while getting a higher qualified lead. These techniques allow us to provide a fantastic ROI for our clients and get the most out of their marketing budget.
Another piece of Google’s criteria is that we need to have someone on our staff who is certified in Google AdWords. Jake Sleger (BPM Google guru) has taken on this challenge. He has spent countless hours studying and working closely with our clients to manage their campaigns. He successfully passed multiple Google AdWords exams in January allowing him to become a certified AdWords professional. “I love being able to show clients they can compete with large national brands on the first page of a Google search,” Jake said. “The true reward is when I meet with current clients and they ask me if we can run a recruitment campaign because we have increased their business so much they now need to hire more help.”
This Google Partner badge places BPM in an elite group of companies, and in Google’s words, “The Google Certified Partner logo represents our endorsement of this partner’s expertise and experience.”
If you are looking for more info on how BPM can help your business claim a presence online, check out our Partner page and fill out the contact form: http://bit.ly/1Ju09AS