Why Your Company Needs to Be on LinkedIn

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Blog Post By: Ian J. Jennings, Director of Strategic Partnerships at Baer Performance Marketing

Too many companies think of LinkedIn as a necessary evil, another social media site where their presence is required to succeed in the race for revenue. They aren’t wrong, but they are missing the bigger picture. For all its faults, LinkedIn is the one place that consistently links companies with their customers and vice versa. Every Fortune 1000 company is on LinkedIn. Most of the major executives of those companies are on LinkedIn as well. As a member of LinkedIn, you have the ability to network with these executives on exactly the terms you should prefer, which is an arena where professional networking is not just a benefit but the entire point. If the success of your business depends on generating leads and turning those leads into paying clients, LinkedIn is a cheap, easy, and powerful tool to do just that. What other place can you directly engage with relevant decision-makers where business dealings are explicitly the point? Certainly not Facebook, Twitter or Instagram, that’s for sure. A few reasons your company needs to be on LinkedIn:

  • The people buying what you’re selling are on LinkedIn.
  • The people reselling what you’re selling are on LinkedIn.
  • The people assembling what they’re selling with parts you’re selling are on LinkedIn.
  • The people buying your company if you’re selling it are on LinkedIn.
  • The people selling your company for you are on LinkedIn.
  • The people selling what you’re buying to assemble what you’re selling are on LinkedIn.
  • I could do this all day.

LinkedIn is the one place in the entire universe where every single person you need to be in touch with for the success of your business is in the same place and easily accessible from anywhere in the world. Now get on LinkedIn!

If you want to learn more about social media marketing, go to Google. If you want to learn how to implement social media marketing strategies that will earn massive results, visit www.baerpm.com or email ian@baerpm.com.

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