An old advertising adage developed by the movie industry in the 1930s states that a consumer needs to hear an advertiser’s message at least seven times before they’ll make a purchase. In marketing, it’s often referred to as the “Rule of Seven.” The rule isn’t exact science, but brand awareness clearly isn’t instantaneous. Consistency is the key to most brands’ success.
Additionally, brand visibility isn’t just what gets your company found or remembered by consumers – it helps you overshadow the competition and establish a long-term position in the marketplace.
Below are 5 tactics for successful branding in a saturated marketplace, regardless of business or budget size:
SEO
Integrating sound search engine optimization practices into your online content will positively impact your search engine ranking. Google has become consumers’ go-to source for finding solutions to their problems and locating local businesses. In improving your website’s SEO, you will be more likely to show up in the search results of your target audience.
Social media may be the buzz word in marketing and business, but search engines drive 10x more traffic to ecommerce sites than Facebook, Instagram, Pinterest, Twitter and Snapchat combined.
SEO is absolutely vital to increasing brand awareness and revenue.
Paid social media advertising
Organic social media posts are an easy way to increase brand visibility, and paid social media advertising can be very effective in increasing your posts’ reach. With paid social media advertising, you can better define when and to whom your posts are being displayed. And it won’t break the bank, either–since you’re only paying to be in front of your preferred customer.
Video
Video has recently become a preferred medium for both digital advertisers and social media users. In fact, one-third of all online activity is spent watching video, with 45 percent of social media users watching more than an hour of Facebook or YouTube videos every week.
Video marketing is very effective at engaging prospective clients. Most will not jump to the end of video content, the way they might hastily scroll through email marketing or a blog.
Furthermore, if your video provides the prospective client value, you can count on them coming back for more or even sharing your content with friends and followers—further increasing your brand visibility.
Word-of-mouth marketing
Referrals are an incredibly powerful branding tool. In a recent study, 74 percent of consumers identified word-of-mouth as a key influencer in their purchasing decisions. And with online marketing tactics such as influencer targeting or written/video testimonials, it’s easier than ever to get the sharing going.
Testimonials build creditability and authority within your industry, and the right influencer will connect your brand with someone potential customers already trust (with a reach extending well beyond your current audience).
Cross marketing
A partnership with a relevant business will get your brand in front of a new audience. However, it’s important to keep in mind that in cross marketing with another business, you are associating your name with their reputation—so do your research and be careful with whom you approach.
Your Work Doesn’t End There
Building brand recognition must be an ongoing process for it to be effective. Someone may not need your product or service at the moment, but if they’re seeing your messaging consistently, they’ll be more likely to call you when they do!
Do you need help with increasing brand awareness? Reach out to Baer Performance Marketing today: 920-632-7648
