Partnering With a Nonprofit: How Will It Benefit Your Business and Community?

Blog post by: Emily Bangen, Baer Performance Marketing Intern

Establishing a partnership with another organization can seem time consuming and stressful, but we can promise you that creating a partnership with a nonprofit organization will be very beneficial for your business and your community. Here’s why:


How does it benefit your business?

-You reach a whole new audience. There are many people who interact with nonprofit organizations, and when you partner with them, all of their donors and volunteers hear about your business too. These donors and volunteers may become customers or future employees. A nonprofit partnership will help your company create more connections.

-It can boost company morale. Nothing brings people together like helping others. When your company partners with a nonprofit, you have the opportunity to volunteer at their events. This is a great way to get your staff out of the office and doing something fun together. These events help the nonprofit and help your employees bond, creating a stronger workplace.

-You create a good image for your company. If you are viewed as a company that cares about people and the community, people will think highly of you. Whether it is customers, employees, or other businesses, people value companies that help others. This can also set you apart from other companies with which you are competing.


How does it benefit your community?

-It creates awareness for an issue. Partnering with a nonprofit organization can help them raise awareness for their cause. For example, many businesses participate in nonprofit campaigns where they ask for donations at the checkout. Each customer that is asked for a donation is also made aware of the nonprofit and cause. It could lead them to donating or researching the organization more when they get home.

-It closes the gap between big businesses and people. In our society today, there is a lot of tension between “big corporations” and the “average people” who live in the United States. By partnering with a nonprofit, you are helping bridge this gap.

-It gives the nonprofit organization opportunities they may not have otherwise. The organization you are working with may not have the funds to put on a big event by themselves. By working with them and covering some of the costs, you can help them create the event they want, which will end up helping more people in the long run.

These partnerships between businesses and nonprofits are a win – win situation. Think about making one of these connections with your business today!