Overcoming Writer’s Block

Blog Post By: Madysen Leroy, Baer Performance Marketing Intern

Writer’s block is the condition of being unable to proceed with writing or the inability to write something new. It can be extremely discouraging and happen to anyone. Writer’s block is caused by many things, such as timing, fear, and perfectionism. Below are some tips on how to overcome the dreaded writer’s block.  


Come back to it 

One of the best ways to overcome writer’s block is by revisiting your work on a later date. To help get the creative juices flowing, go to a movie, visit an art museum, or read a book! Taking in someone else’s hard work can often inspire you. If you revisit your work a day or two later, you will come back with an open mind and be able to take a new spin on the content with which you were struggling.  



You probably already have an effective content creation process—even if you aren’t aware of it. Every writer has a time of day when he or she is at his or her best or certain songs that boost creativity.

Many of these factors are subconscious, and when you’re experiencing writer’s block, there could be a long list of elements working against your productivity.

Keeping track of relevant aspects of your daily life through a journal will help you identify the factors that have helped you create exceptional blogs and other marketing content.

While you don’t need to write down every detail of the day, try keeping track of:

  • Food
  • Exercise
  • Music
  • Participation in hobbies or outdoor activities

Many find it easier to write early in the day or in the evening. Some write content best when they are alone, working in silence, and others are most productive listening to a specific type of music. Every content developer is unique. By keeping track of each day’s activities and elements, you’ll be able to develop tactics to prevent writer’s block.


Skip the Introduction 

Introductions are often the hardest part of writing. If you’re struggling with how to start, leave the introduction blank. Move on to the body of the piece. This allows you to get your ideas out fully. Writing an introduction first can limit your ideas in the body of the writing by being too narrow. Once you write your body, write your conclusion. The conclusion helps determine the outcome you are trying to achieve with the blog or marketing content and will also help guide your introduction. 



Writer’s block happens to everyone! The next time you have writer’s block, try one of these tips to help find the best solution to overcome it. Share your tips for dealing with writer’s block on the BPM Facebook page!