Blog Post By: Jessie Zenz, Baer Performance Marketing Intern
When it comes to your overall marketing strategy, public relations is an indispensable component. Public relations encompasses all tactics that help cultivate a company’s positive reputation with the public through communications, including social media, traditional media, and in-person engagements. Every company can utilize PR to fit its unique goals. Here are five key benefits that PR can provide for your company.
Improve your company image
In business, there is no such thing as an image that is too good. Consumers today are increasingly interested in supporting companies that have a positive image, whether that means being socially responsible or fostering good will between both customers and business partners. PR offers opportunities to showcase a company’s contributions to society or other philanthropic endeavors that could potentially improve the brand’s image.
Building awareness is essential for companies old and new. Whether you’re launching a new product or looking to increase overall brand awareness, PR helps consumers learn more about your company and improves recognition. And of course, increased awareness ultimately leads to increased sales.
Search engine optimization has become increasingly important in our dynamic technological landscape. Effective PR can improve your company’s online presence through being mentioned or featured on a variety of popular sites. In turn, this enhances your SEO and helps your company jump to the top of the search results page.
Effectively reach your audience
PR is a great way to communicate with your target market. Working with influencers is an especially beneficial PR tool because it drives your audience to have a more favorable opinion of the product and company if someone that they trust is endorsing it. Building a partnership with an influencer who shares your target audience is a great way to not only reach them, but also to keep your brand and products top-of-mind for consumers.
PR is driven by genuine thoughts, opinions, and reviews from the outside world. Since these do not come directly from the company, the stories in the media and online reviews appear unbiased. This results in a more authentic dialogue with consumers that can ultimately help your brand increase its credibility.
The benefits are clear, but executing an effective PR strategy is more complex than five bullet points. Luckily, public relations is one of our areas of expertise at Baer Performance Marketing. Contact us today to formulate a unique plan for your company.