The holidays are the time to reflect on the current year as well as years past. Partnerships are an important part of doing business, and gifting is a great way to show gratitude to your vendors, employees, and customers.
When you give out promotional items, the aim is to capture interest and attention for your brand. Everyone who receives and sees your promotional item automatically develops an impression of the brand or the person from whom they received it. Promotional holiday gifts should be thoughtfully selected and of the best quality that your budget will allow.
Know who you are
Beyond knowing your business products or services, you should know your company values and what the brand represents. How do you want the receiver to perceive the brand? What kind of personality do you have? Are you fun? Are you creative? Are you a rebel? Are you outdoors-lovers? This will help you determine the right promotional products and messaging to match your brand.
Select usable and durable products
The best promotional items are useful. These items can include technology-related items, apparel, bags, drinkware, office supplies, and more! The more potential the products have to be seen by new people, the better. You want these products to become a part of their everyday life or routine. Wearable products are inherently great because they go places and are walking advertisements. The more durable or better quality an item is, the longer it’s going to hang around and continue to do its job of “advertising your brand.”
Play to your audience/industry
Know your target audience for the most effective promotional items (gender, age, interest, industry, and job). You want to stay relevant to either your business’ industry or your audience’s interests. Examples: If you are a spa, you might give gym bags they can keep their belongings in while at your spa. If targeting women, you could give a towel or water bottle in feminine colors they can use at home or on the go.
Have a theme and distribution plan
Are you going to be giving individual items or putting together a package (gift basket or box, swag bag, etc.)? A theme will help you pull it all together and make the gift truly unique. Think about the whole package (promotional products with logo placement and colors, messaging, and sales collateral). Plan ahead, and only include items that fit the season of the gift-giving time frame. Example: baseball cap vs. winter beanie. If assembly/fulfillment of the gifts is too much for your organization to handle, you can seek out a fulfillment company to help. Oftentimes, you can have the individual products delivered directly. However, if a personal touch is important to your brand, you can pick up the assembled gifts and distribute them to the recipients personally.
That’s a wrap
There are lots of options when it comes to what kind of promotional items to give. Whether you are looking to put together a unique gift or get a head start on 2021 swag, the team at Baer Performance Marketing has you covered. No matter what type of campaign you have in mind, contact us for a standout gift.
