This past September marked a dozen years of Baer Performance Marketing (BPM). This year has dealt us a wide variety of emotions, from encouragement to disappointment, from happiness to fear. 2020 will definitely go down in the history books for many reasons.
As a company and as an industry, we took a considerable amount of gut punches. Unfortunately, marketing is too frequently viewed as an expense versus an investment and is often near the top of the chopping block when it comes to cutting budgets. We’ve had clients who are in the hospitality and tourism, food and beverage, sports, and entertainment industries who basically had their revenue opportunities taken away. Some were able to adapt to garner some revenue, and others were not.
On the flip side of that coin, we’ve had clients who stuck to the plan of being consistent with a sound message. While their competitors were falling off, they stayed the course and trusted our plan. These businesses have experienced growth this year as it was a great opportunity to pick up market share.
Regardless of the path of each partner of ours, we are invested in our clients’ businesses, whether that’s staying in touch and offering guidance and support, assisting them in transforming their past business practices into new ones, or executing the current marketing strategy. For all of these reasons, I can speak for all of our BPM team in saying we are thankful. We value every client for their insight, and, most of all, we value our relationship with each and every one of them.
I am truly blessed to be surrounded by such an amazing team at BPM. I couldn’t be more proud of the dedication, work ethic and brain power each team member brings to the table. We’re all different in our own ways, but collectively, we are the right mix to make marketing PERFORM for our clients.
In closing, whether you’re an existing client, friend or family member of someone at BPM, potential client, business associate, or simply someone who stumbled on this blog, I want to thank you from the bottom of my heart. I appreciate your involvement in our lives here at BPM, no matter how big or small, and I encourage each and every one of you to “perform” for the people who you are blessed to have in your life.
Enjoy overeating, taking a nap, laughing with friends and family, and watching football! Go Pack Go!
-Aaron
