Did you recently have a new website built? Or are you thinking about how you can update your current site for better visitor engagement? There may be tools you are overlooking which will help you get a better idea of what updates can be made to your site. If you haven’t installed Google Analytics on your site yet, you are missing out on some valuable information. Google Analytics is a free service offered to anyone with a website. This tracking tool can be used to not only track visitors to your site, but to also gather info on how they interact with it. Below are a few tips on how to get the most out of your website by using Google Analytics data.
Learn who is visiting your site. Part of this tool allows you to determine key attributes of the visitors to your site. You can find out demographics such as age, gender, geographic location, what browser they are using to access your site as well as if they are viewing on a desktop or mobile device. This information can be used to really narrow down not only who is visiting but potentially how to improve their website experience based on those factors.
Identify “Visitor Sources.” Through this feature, you will learn how visitors find your website. Whether you are running paid CPC (Cost Per Click) campaigns or using social media to reach potential customers, Google Analytics shows which efforts are the most fruitful. This is also a great way to justify money spent on these campaigns. Another tip would be to use hidden landing pages for each campaign to track visitors from each campaign even better.
Fine tune your website. If you notice people are landing on a key page of your site but are not sticking around or “bouncing” off the page, that is data which should be used to make updates to that page. Some questions to ask when you find visitors are bouncing:
- Is there too much text?
- Is the page not attention grabbing?
- Were they delivered to this page in error?
You can whittle down what areas need to be updated and make necessary changes to ultimately give your visitors the best experience possible. This, in turn, should result in increased revenue.
Set up conversion tracking. Most B2C businesses are always looking for information on how their customers are interacting with their business. By setting up conversion tracking (the ability to track which stage in the buying process someone is in), the business will be able to see who purchased based off of what campaign they are using. This helps cut costs to non-performing campaigns and helps improve ROI. In the B2B side of commerce, conversion tracking can be a little trickier. Usually, the buying process takes a little longer with a few more steps, rather than just hitting the “Buy Now” button. In these cases, you may consider a conversion to be a request for quote or an inquiry on a website.
Google Analytics can transform how you manage your website and give you a better understanding of your customers and whether you need to make adjustments to give them a better experience. For more info on how to set up a Google Analytics account or more tips on how to correctly utilize this great platform, contact Baer Performance Marketing today.