Blog post by: Hadley Vertz, Baer Performance Marketing Intern
Are you struggling to grow your customer base? Are you getting minimal results with your current digital marketing strategy? You may be making some of the most common digital marketing mistakes. Luckily, these can be fixed quickly and easily. Get more calls, clicks, and interest by updating your marketing strategy! Keep reading to find out if you are making these common missteps and how to avoid them.
Setting unrealistic goals
Goal setting is crucial to any marketing strategy. You need to know where you’re heading and what you want your future to look like. Goals will give you the intention and motivation to get there. However, you must keep your goals realistic. If you are a small company with 300 Instagram followers, it is unlikely you will double that in a month’s time. You may want to set a goal to gain 30 followers in a month instead. Create a goal that is attainable yet pushes your company to the next level.
Targeting the wrong audience
To have the best digital marketing strategy possible, you need to have a target audience. Pick this audience carefully as it can make or break your marketing goals. Consider the age, gender, and profession that might benefit most from your product/service. For example, if you’re selling baby diapers, you’re going to need to market to parents or expecting parents. Capture their attention by using relatable examples in messaging and displaying pictures with which your target audience can identify.
Not posting enough quality content
Social media users have increasingly shown less patience, which is why quality content is essential to having a good digital marketing strategy. With quality content, you will capture the attention of potential followers and demand they stop to look. To create high-quality content, take professional photos and use eye-catching colors and fonts. Keeping your posts clear and concise is the best way to maintain the attention of potential customers. You can do this by posing a question or telling them a fun fact. Post often as this will help to optimize the number of people coming across your content.
Neglecting your website
Your website showcases your brand identity, and you want to make sure it’s portraying the right message. For example, an unorganized website reflects an unorganized business, while an innovative, well-designed website reflects a successful business. Make sure your company website has a clean, vibrant design and is easy to navigate. This will ensure customers can find the information they need quickly. It should also be responsive on all types of electronics such as laptops, touchpads, and cell phones.
Need help with your digital marketing strategy? Avoid these common mistakes with Baer Performance Marketing. At BPM, we have the expertise and experience to help you create a digital marketing plan that is tailored to your business’ unique needs and budget. Reach out today to get started.
