Blog post by: Hadley Vertz, Baer Performance Marketing Intern
Are you struggling to get more likes, comments, and shares on your social media posts? Social media can be tricky because you have to put yourself in the minds of your audience. And with the patience of consumers dwindling, you’ve got to post content that will make them stop to notice you.
What is social media engagement?
Social media engagement measures the number of likes, comments, and shares each social media post receives. While many people look at the number of followers their page has, this is not usually the most important factor. Business pages are much better off trying to increase their engagement than rack up a bunch of followers. It’s about quality, not quantity. Having engaged followers means they are interested in your content and are, therefore, more likely to purchase a product or service from your business. So, what can you do to increase your social media engagement?
1. Create and share valuable content
Posting quality content is key to creating engagement. Make sure your posts are interesting, factual, and eye catching to capture your audience’s attention. Start with a catchy line and add graphics to get them to stop scrolling. Post high-quality photos or videos with captions that are informational, but not too long.
2. Reply and engage with your audience
When a follower has a question about your product/service and asks it in the comment section, get back to them ASAP. If you don’t, chances are they will go to a competitor for their purchase. People love to interact with businesses that care about their wants and needs and make them a priority.
3. Keep the conversation flowing
The best way to get your followers to take the next step and look into your business is by adding a call-to-action in each post. Calls-to-action can vary from inviting followers to visit your website to urging them to share a post. Offering them discounts or entering them into a drawing when they do so is a great way to persuade them to share your page, resulting in increased business exposure.
If you don’t have the time to manage your social media accounts and create quality content, our team at Baer Performance Marketing can help you! At BPM, we assist our clients in all aspects of marketing. Whether it’s social media management, graphic design, photography, SEO, or content writing, we know the secret recipe to success. Contact us today to get started!