Why You Need to Take Advantage of Seasonal Marketing

Blog post by: Hadley Vertz, Baer Performance Marketing Intern


Is your business at a standstill when it comes to growing your customer base? If you’re struggling to gain more customers, you may need to take a second look at your marketing plan. For a marketing plan to be effective, it must be unique and take risks. One great way to do this is by implementing a seasonal marketing strategy.


What is seasonal marketing?

Seasonal marketing is a marketing strategy that takes place during specific times of the year. This includes offering discounts, sales, or even limited-time products/services. This strategy is used by businesses all around the world because it is extremely effective. An example of a company that implements seasonal marketing every year is Starbucks. Every fall and winter, Starbucks introduces new coffee drinks that are only available during these seasons, including the Pumpkin Spice Latte, Salted Caramel Mocha, and Caramel Brulée Latte. Customers love these specialty flavors and make sure to stop in several times throughout the season to purchase their favorite drinks. Starbucks even has a special red or designed cup for their holiday drinks that helps customers to feel more festive.


Why should you implement seasonal marketing into your marketing strategy?

Implementing seasonal marketing into your marketing strategy is a great way to gain sales and brand awareness during a specific time of year. Customers love a good discount, and giving them an annual sale to look forward to is the perfect way to get them to purchase from your business. The same thing goes for offering limited edition products/services. Customers like to feel as if the treatment they’re getting is special and are more likely to buy from you if they feel the product/service is exclusive.


How can you implement seasonal marketing into your marketing strategy?

There are many ways you can implement seasonal marketing into your marketing plan. First, start off by choosing a holiday. You are likely to benefit the most from the popular winter holidays such as Christmas, New Year’s, and Black Friday as they occur during a gift-giving and sale season. However, don’t forget about the 4th of July, St. Patrick’s Day, Easter, and Valentine’s Day! These holidays can be money makers as well. Next, choose what you would like to advertise, whether it be a sale or limited-time product/service.

Now it’s time to market it. Spread the word through your social media pages, website, storefront and other marketing tactics with a design that will capture their attention.


Struggling to come up with a seasonal marketing strategy? We’ve got you covered. At Baer Performance Marketing, we will help you to implement a seasonal marketing strategy that will keep consumers coming back for more. Contact us today to get started!