Blog post by: Meghan Peters, Baer Performance Marketing Intern
The decision to ramp up your business’ marketing strategy is simple. Where it gets challenging is the choice of hiring a marketing agency or an in-house marketing team. Whether you are currently looking for a marketing solution or to make additions to your existing resources, take the time to weigh your options. This is a critical business decision!
Here are a few perks to adding a marketing agency:
Saves time and money
Having an in-house marketing department may seem ideal, but that team needs to be carefully built. Talent recruitment is an extensive process! According to the Society for Human Resource Management’s (SHRM’s) Human Capital Benchmarking Report, the average cost-per-hire in the United States is $4,129. This can include employee referral bonuses, recruiter salaries, interview costs, advertising costs, recruiting software and more. Once you have all the professionals you need for an effective team, the salaries and bonuses for these individuals have serious financial implications.
With a marketing agency, that major process is done for you. You pay a fixed amount for the proven expertise of a finely honed creative team. They offer resources in all possible roles, from content strategists and market researchers to digital marketing specialists and analytics managers. So, if cost is a major factor for your organization, a marketing agency is an ideal option.
Offers an outside perspective
In-house marketing teams are susceptible to tunnel vision due to the repetition of their work, resulting in overusing the same strategies and ideas in their marketing campaigns. The goal becomes simply just getting the job done and, often, what has worked in the past seems good enough to continue to use in the future. Long-term employees may also exhibit bias when it comes to the bigger picture. The consequence of all of this can be a loss of customer focus.
This is where an agency comes in — with fresh professional perspectives on your business’ brand. An agency, or the “outsiders,” can have a better understanding of your customers’ needs, offering a perspective influenced by experience in various industries and businesses. Other people’s point of view and insights can be critical to success, particularly in attracting new customers.
Provides you with more time to focus on your business
Marketing is time consuming, and it can be draining developing and maintaining the most effective strategies while also trying to efficiently manage the other areas of your business. By partnering with a marketing agency, not only is that hassle taken off your hands, but you’re also given peace of mind.
These benefits offer only a glimpse into the advantages of hiring an agency to handle your vast marketing needs. Of course, an in-house team is a valuable option for larger organizations with ample budget, but the power and support of an agency for most businesses is unmatched. Share your vision with the experts at Baer Performance Marketing, and see the benefits of a marketing agency partnership. Contact us today!
Sources
https://www.talentlyft.com/en/blog/article/255/recruitment-metrics-cost-per-hire#
https://viralsolutions.net/why-an-outside-perspective-is-essential/#.YZC-Hy2ZOgQ
https://masoninteractive.com/blog/2021/05/13/agency-vs-in-house-marketing-team-8- reasons-why-you-should-hire-an-agency-2/ https://www.forbes.com/sites/forbesagencycouncil/2019/01/23/weighing-the-pros-and-consof-in-house-vs-outsourced-marketing/?sh=67f64ca31f15
https://www.webfx.com/internet-marketing/in-house-vs-agency.html
