What’s changing, what’s staying the same, and what you can do about it
Recently, Meta announced they would begin transferring Facebook pages into their “New Pages Experience.” Though the rollout has been slow, and not all pages are currently using the new experience quite yet, Facebook does plan to flip all pages to their newer format. Ready or not, your business’s page is going to undergo these changes, and we think it’s always better to be prepared. In this article, we’ll discuss the basics about the new rollout and what to expect once your page makes the switch.
What will the New Pages Experience look like?
The new update emphasizes the separation of your profile and your business’s page. Facebook is now allowing you to manage your page and your profile separately and will allow you to flip back and forth between the two. They improved the page layout to make it simpler and more user friendly, and your page’s feed is now separate from your profile’s feed. This way, you can build your page’s feed around professional accounts and topics that matter to you.
In short, the New Pages Experience draws a more concrete line between your personal account and your business’s page, allowing you to manage them more independently.
Can I switch back to the old experience?
One of the first questions people have had when their page switches to the new format is “how do I get back to the way I’m used to?” The short answer is that some accounts can – but it can be a bit confusing, and there are some definite repercussions.
Facebook says certain accounts will have the ability to flip back into the classic view, but once you do, you will lose access to all the Facebook advertisements and content you made as a new page. Depending on how long your account has been in the new layout, and depending on how many posts and ads you’ve developed, this could be a real concern.
Also, you may have to reformat some of the info on your page, including your contact info, bio, and more.
What are the biggest benefits to the new layout?
While new things can be intimidating, there are some advantages to be had when it comes to transferring to the New Pages Experience. Some of the most important ones are:
- Simpler and easier-to-use insights/data
- An updated professional dashboard for easy use on mobile
- Easier portals for assigning page permissions, like editor, moderator, etc.
Should I switch my page over now, or wait?
It is still very much up for debate whether some of these smaller benefits are worth the challenge of transitioning into a new layout. But as of now, Facebook shows no signs of diverting from their plan to transition to the New Pages Experience.
Many are electing to stick with the classic page format for as long as possible, as it is the format they are most comfortable using. Additionally, there are still bugs and imperfections on the New Pages Experience that many want to see ironed out before they switch. Some businesses are transitioning to the New Pages Experience sooner rather than later, so they can get comfortable with the new systems before they’re forced to switch over. At the end of the day, it comes down to whether you want to face the changes now or face them later. The only certainty is that the days of the classic Facebook pages are coming to a close – and soon.
If Facebook’s transition to a new layout seems like a lot to handle, it’s okay! Social media is constantly changing and evolving, and we understand how hard it can be to stay on the cutting edge all the time. Here at Baer Performance Marketing, we’re always one step ahead of the twists and turns, and we can help your business navigate them too. Get in touch with us today, and put our expertise to work for you!
