How to Identify the Right Marketing Agency Partner

So, you’ve made the decision that so many other businesses already have – you’ve decided to delegate some of your marketing responsibilities to an agency! Doing so can be a huge win for your business, freeing up more time for your team to effectively run day-to-day operations, all while leaving the important marketing tasks in the hands of experts. A big question remains: which agency do I want to partner with? 

Just like any other big decision you have to make for your business, it’s important that some effort, time, and real consideration go into choosing the right marketing agency with which to partner. This blog post will discuss some of the key steps along the way that can help your business find the right fit when it comes to teaming up with an agency. 


Set Goals and Objectives 

Before you even begin to shop around for marketing partners, it’s a good idea to set goals for yourself and identify the areas you’re going to want to focus your marketing budget on. Unless you set some preliminary goals, it’ll be difficult to seek out agencies that have the right capabilities for you. 

For instance, if your business has seen success in email marketing and digital advertising, you’ll want to find an agency that’s had experience in executing those types of campaigns.  

These goals certainly don’t have to be a final decision, and it’s likely they’ll change over time as you begin to flesh out your ideas. But, at least to get things started, it’s important to lay a foundation of the marketing tactics with which you want help.


Find Agencies With the Right Services for You 

Some marketing agencies have areas of specialization or expertise that you need to pay attention to when you’re shopping around for a partner. For instance, some agencies focus solely on digital marketing and social media marketing, while others have stronger relationships with TV and radio stations. 

More often than not, however, it’s beneficial to find an agency with a vast array of marketing capabilities. These agencies, sometimes referred to as “full-service” firms, can offer a wide range of services, including promo products, copywriting, website development and graphic design, and more! 

Whether you just need help with one specific facet of your overall marketing or are looking for a comprehensive, omnichannel approach, it’s important you can identify what an agency is capable of. Frequently, you can find this information on their website! 


Vet the Agency – and Their Team 

Once you’ve identified a few agencies that can meet your needs, it’s time to set up some quick consultations to meet their teams. If you were hiring someone to do your marketing internally, you’d interview them – so why wouldn’t you do the same with a marketing firm? 

Many agencies are willing to have free initial consultations that give you a great chance to talk more in-depth about their skills and capabilities. Most are even willing to put you in touch with current clients or share examples of their previous work. 

Once you determine that they can do the work you need done, it’s also beneficial to get to know the people you’ll be working with. Since communication will likely be frequent, it’s important you find a group of people who are easy to get along with. After all, marketing shouldn’t be a drag – it should be exciting and fun! 


Partnering up with an agency is a great way to free up more of your time to sell your products and services, all while putting an expert team at the helm of your marketing strategy.

If you’re not sure where to start, the team at Baer Performance Marketing would love to help! Our website is full of great information about the services we offer, and we also provide completely free consultations with prospective clients. Our team does marketing the way it should be done: in a fun yet results-driven manner!

Reach out to us today to learn more about how we can help your business thrive in 2024 and beyond!