AMPLITEL TECHNOLOGIES
The Client
Founded in 2007, Amplitel Technologies began with the vision to help small and medium-sized businesses in northeast Wisconsin see a return on their technology investments. Over the years, the information and communications technology (ICT) company has remained dedicated to this transparent and honest approach to business, providing managed IT support, network design, data protection, server & PC maintenance, technology planning, telephone systems, cabling, and more. Amplitel works with businesses across all industries, including professional services, financial services, health care, hospitality, utilities, municipalities and manufacturing. Amplitel’s proactive, preventative support reduces ICT-related costs, headaches and downtime, allowing businesses focus on core competencies and growth.
The Challenge
Amplitel sought to attract new clients and position itself as a local leader within the ICT industry, but the company’s marketing efforts, focused around word-of-mouth referrals and simple Yellow Page ads, proved to be unproductive.
Amplitel initially came across Baer Performance Marketing through LinkedIn, and after meeting with the agency, found themselves impressed with how the marketing team presented their offerings and expertise. The agency and its energy, experience and demonstrated success appeared to be well equipped to help Amplitel build brand recognition and establish a more effective online presence.
BPM built Amplitel’s marketing strategy—consisting of brand development, revamped printed collateral and search engine marketing—around the future growth plans and goals the company shared with their team. As the ICT company has continued to grow and expand its offerings, the marketing strategy, too, has evolved to address new markets and objectives.
“Our partnership with Baer Performance Marketing has provided us with greater visibility in web searches and throughout the Fox Valley, directly impacting our company growth in a positive way. We have measured the value of BPM by capturing where new inquiries found our business. Most new, prospective clients have found us through a Google search or directly from our website. Thanks to BPM, we now have marketing strategy that is propelling our company forward. They have been awesome to work with!”
Aaron Lahm, President of Amplitel Technologies
