Kayla Krueger was a recent graduate of a very good massage therapy school and was looking to expand from her current career and open her own business. She came to BPM with a general business plan and a few regular clients but needed to establish her business beyond just Kayla Krueger. To attract new clients, she needed to discover the “brand” of her company above and beyond Kayla Krueger the individual.
Through countless hours of industry research and brainstorming, BPM created the “Calming Cure” brand. Krueger trusted Baer Performance Marketing to develop her business’ name, logo, color scheme, messaging, social media presence, and website. BPM also helped Kayla make connections with other relevant area businesses to implement cross marketing strategies. Now that the Calming Cure brand is established we are working together with her to grow the business.