The Client

The Green Bay Blizzard is an indoor football team currently participating in the Indoor Football League (IFL). The Blizzard have been a staple in the Green Bay area since 2003, providing family fun and top-notch professional football action across the street from the “green and gold” during the off-season.

The Challenge

With new ownership in 2014, Ryan Hopson, Director of Sales, reached out to BPM searching for marketing ideas as well as advice on how to execute the sales process when reaching out to existing and potential partners.  The Blizzard are a part of a larger group of businesses with marketing resources they could use but turned to BPM to execute some marketing strategies as well as consult on overall business strategy.

The Solution

After much discussion between Blizzard management and BPM, the decision was made to make the partnership official due to BPM’s willingness and ability to be budget sensitive in addition to offering value-added consulting. The Blizzard tasked Baer Performance Marketing with designing and integrating digital ads via Google AdWords, IP targeted ads and consulting on media placement in addition to overall marketing strategy.

Hiring a team of experts to help plan, execute, and manage results-driven tactics allows the Blizzard to focus on creating fun family events and games. The results BPM has delivered over the last three years equate to increased attendance year-over-year, web traffic, and partnership opportunities.

 “BPM has helped us find unique and effective ways to reach potential fans/followers in the digital space and quite frequently are a great sounding board to bounce creative ideas off of.  Aaron and his team are great to work with and really listen and then provide solutions and suggestions—even when the idea may not result in a financial gain for his company. Great team and very knowledgeable.”

Ryan Hopson, Director of Sales of The Green Bay Blizzard