Lakeland Lawn Care specializes in complete lawn care programs, lawn aeration, pest control programs, invasive species plant control, lawn overseeding, and preventive grub control in the communities of Green Bay, Appleton, Sheboygan, Manitowoc and the Fox Valley. Lakeland Lawn Care is fully insured and has been providing residential and commercial customers with beautiful, well maintained lawns for over 38 years. Lakeland Lawn Care’s marketing budget was primarily placed into internal marketing. Their dollars were split between developing their website and sending print marketing materials to their existing clients. They sought to increase their local brand awareness and were unhappy with their current level of Facebook interaction and fan base.
Baer Performance Marketing helped Lakeland Lawn Care develop their brand messaging, logo, and social media presence. BPM also helped develop a cross promotional relationship with area realtors, as well as successful radio promotions. For example, a radio promotion that was created with WTAQ that included a testimonial from a well-known radio personality. After describing his experience with LLC, he directed listeners to the LLC Facebook page and encouraged them to “like” the page. Those who liked the page were then chosen at random for a week to win significant giveaways from LLC. BPM also created a social media contest for Lakeland Lawn Care that allowed others to vote on which local charity received donated items, as well as a contest that allowed participants to send in a picture of their lawn with why their lawn needed a LLC makeover. By having a social media presence, we were able to use the platform to create various word-of-mouth campaigns for Lakeland Lawn Care. BPM continuously creates FB ads for LLC to promote awareness of LLC’s services and specials they are running and then targets them directly to LLC’s market.