Strike Out Cancer Day (SOCD) is an annual event held during a Wisconsin Timber Rattlers baseball game. The event allows local children with cancer to forget about their disease with a free day at the ballpark with their families. Also, a portion of every ticket purchased at the gate on game day is used to help provide financial assistance to local families impacted by pediatric cancer. The event founder and organizer came to Baer Performance Marketing looking for assistance in carrying out several of the event’s marketing tactics. SOCD is a smaller organization and lacked the manpower to keep up with the event’s social media presence, put together ad scripts, or cultivate relationships with the community and media through public relations efforts.
After discussing the event’s goals and target audience with SOCD’s organizers, BPM helped carry out the following marketing tactics:
- BPM wrote multiple television ad scripts incorporating Wisconsin Timber Rattlers players and event participants.
- BPM wrote and distributed media releases focused around families participating in the event and impacted by pediatric cancer.
- BPM planned, launched, and optimized a strategic Facebook news feed campaign.
As a result of these tactics, the event saw a significant increase in media attention. With BPM’s development of emotional, family-focused media releases, including the story of pediatric cancer survivor who got a second chance to throw out the event’s first pitch, all but one of the area’s major new stations reported on the 2013 SOCD. Also, SOCD’s increased presence on Facebook helped the event gain community awareness.
“BPM has been amazing to work with! Their expertise has taken this event to a whole new level!”
Sarah-Beth Janssen, Strike Out Cancer Day Founder and Organizer