Since its founding in 1967, when it became the first business of its kind in the area, The H.S. Group has steadily expanded from its origins as a one-person executive search office. Now a full-service management consulting firm with offices in Green Bay, Appleton, Madison, and Milwaukee, Wisconsin, The H.S. Group leads the fields of recruiting, career transition/outplacement, human resource consulting, talent development, and assessments & employee surveys. With an average of more than 20 years of industry experience, The H.S. Group’s staff has the insight and knowledge needed to tailor their services to the specific needs of clients.

The Challenge
The H.S. Group wanted to attract new clients and position itself as a regional leader within the recruitment and human resources industry. Previously, the company primarily relied on its’ long legacy for brand awareness and did little outside of conventional or routine marketing. Despite being in business for more than five decades, The H.S. Group’s industry brand awareness was not as highly developed as it could, or should, be.


A business contact of Joey Leonard, president of The H.S. Group, referred him to Baer Performance Marketing (BPM) for expertise and assistance with the company’s marketing needs. An extensive conversation with their staff identified the company’s goals and made clear the two sides’ personalities and vision would align harmoniously in achieving those goals.

BPM took quick action, working with The H.S. Group’s staff to enhance its internet presence through a comprehensive search engine marketing (SEM) strategy and social media marketing plan. BPM also managed The H.S. Group’s social media advertising and search engine marketing. The effect of these efforts was The H.S. Group adding multiple new clients to their already strong base of valued partners in northeast Wisconsin. BPM offered further marketing assistance as the company grew with the acquisition of Career Momentum, based out of southern Wisconsin (Milwaukee/Madison). The H.S. Group has now joined KerberRose and will be a new division of the business services KerberRose offers clients.

 “Working with Baer Performance Marketing has been an excellent experience. Not only is the BPM team a pleasure to work with, their expertise, professionalism and responsiveness is key to improving our market position and revenue opportunities.”

Joey Leonard, HR Consulting/Executive Search, KerberRose