THE KIDS DENTAL EXPERTS
The Client
The Kids Dental Experts has been a leading provider of pediatric dental care in the Green Bay community for more than 40 years, offering locations in De Pere and on the west side of Green Bay. The organization is committed to providing infants, children, and teens with individualized care and a positive dental experience. Its team of board-certified pediatric dental specialists teach good oral habits in a fun environment filled with video games, movies, prizes and balloons.
The Challenge
Without a marketing department—or marketing manager—The Kids Dental Experts’ human resource/business manager was tasked with juggling the office’s marketing activities. Coordinating and monitoring every initiative was time-intensive, taking her away from her core responsibilities and impeding productivity.
After reading an article authored by Aaron Baer in a business publication and then meeting Baer Performance Marketing at a trade show, The Kids Dental Experts tasked BPM with designing and integrating a landing page for the dental clinic’s Facebook Page. Impressed by the quality of work and exceptional service provided, The Kids Dental Experts went on to hire BPM to develop and execute a comprehensive marketing strategy for their business, including website design, Facebook management and advertising, Google advertising, reputation management, IP marketing, graphic design/branding, media buying, radio script writing, and public relations. Working with Baer Performance Marketing for the past seven years has allowed The Kids Dental Experts staff to focus on what they do best: pediatric dentistry, while having the peace of mind that a team of marketing experts is managing a proactive, results-driven marketing plan. “The Baer Performance Marketing staff is excellent! They’re very easy to do business with and are always willing to help in any way we need!” Julie Anderson, Human Resource/Business Manager of The Kids Dental Experts
