The Warrior Princess Mud Run (WPMR) is a Northeast Wisconsin adventure run that combines a non-competitive 5K run with fun and unique obstacles. The annual event directly benefits Harbor House Domestic Abuse Programs that provide domestic abuse awareness, prevention, and safety and support to families and individuals in crisis. The WPMR’s event organizers came to BPM looking to create a more engaging and consistent social media presence for the event, recruit more of the event’s previous participants, and eliminate the perceptions of the event being too cold and/or expensive. Organizers had already formulated several great ideas and tactics to overcome some of these challenges but were in need of additional support and expertise to execute a thorough and more effective marketing plan.
After conducting research to determine the messaging that would resonate with the event’s primary and secondary audiences, BPM:
- Wrote radio and television ads targeting multiple Northeast Wisconsin audiences
- Developed and distributed media releases focused around the story of an event participant/domestic abuse survivor
- Wrote creative content to create a more consistent brand while promoting each of the WPMR’s unique obstacles through the event’s website and other marketing channels
- Planned, launched, and optimized a strategic Facebook news feed campaign
As a result of these tactics, the event saw increased media attention, a more engaged Facebook audience, and increased revenue.
“The team at BPM has proven to be an integral partner to the Warrior Princess Mud Run. Their marketing strategies and social media knowledge have increased our revenue and allowed the Harbor House to aid more women and children and better educate our youth on ending domestic violence.”
Sarah-Beth Janssen, Marketing and Promotions Chair of the Warrior Princess Mud Run