Every successful copy and creative project begins with a strategy—there is no one-size-fits-all, cookie-cutter approach to design and content writing. At Baer Performance Marketing, we work closely with each client to develop an image and voice that best represent their brand, speak to their target market, and evoke emotion. We start every project by conducting research to become more familiar with your company’s key benefit, brand messaging, products, services, target audience, and competition. Our research is then channeled into creative concepts that will be utilized within persuasive copy and dynamic design to capture the attention of the audience. BPM produces copywriting and creative concepts for clients across a wide range of marketing mediums, including:

  • Brochures, flyers, and other sales material
  • Websites
  • Blogs
  • Radio and television
  • Email newsletters
  • Social media
  • Direct mail
  • Print advertisements
  • PowerPoint presentations
  • White papers


Overcoming Writer’s Block

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The Importance of Copywriting and Content Marketing for Small Businesses

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How to Turn Prospects into Customers with Copywriting

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