Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising through internet search engines such as Google, Yahoo and Bing are one of the most measurable online marketing tactics. Baer Performance Marketing will help you put together an effective SEM strategy by first conducting comprehensive research and working with your business to compile a list of relevant “keywords.” Through this list of keywords, your business’ website will be pushed toward the top of internet search results. After this initial step is completed, BPM will monitor a variety of metrics and regularly evaluate what is working within the SEM strategy and what is not. BPM will then adjust your campaign to optimize your monthly budget and produce measurable results.
SEM will help your business:
- Increase the number of quality visitors to your website
- Compete with bigger / longer established businesses
- Generate more leads and sales
- Increase brand visibility