If you’re serious about growing and marketing your business online, search engine optimization is a necessity. Whether your website functions as an informational portal, digital store, or public relations tool, SEO is an online marketing tactic that will attract your target audience and provide you with the highest long-term ROI. The goal of your website is to gain conversions. This includes getting visitors to read your blog, subscribe to your email list, purchase your products, or request your services. SEO allows for targeted marketing which matches people looking for your product category or services directly with your business’ website.