Advertising through streaming services (music and video) is a great way to capture regional and/or national audiences as these services continue to grow in user subscriptions. Users, in general, are more aware they will be receiving ads in exchange for free streaming, so the ads come as less of a surprise. Free user subscriptions significantly outnumber paid users as a whole. This means ads can still reach a large, targeted audience. Another great thing about these platforms is that your ad won’t get overshadowed by another ad due to the dedicated air/screen time the ads receive. There are only 4 minutes of ads per hour on Pandora. The average traditional radio station runs 12-16 minutes of ads per hour. With this digital platform, we are able to target by state, zip code, geographic region, age, gender, and interest while providing detailed reporting to show your ROI. Traditional AM/FM radio or linear TV cannot do this.
BPM builds streaming ad strategies for:
- Amazon Prime Video
- And More
Contact Baer Performance Marketing today to learn more about the power of streaming advertising!