Helping You Make Better Decisions 

One of the biggest missteps you can make in the development of a marketing campaign is relying on assumptions or gut instinct to justify strategic decisions. To effectively position your brand and create distinctive, meaningful messaging, you need to make decisions based on facts and tangible metrics. 

Competitive Research for your Brand 

We’ll help you develop customer profiles using empirical evidence that you can rely on. Marketing research gives you a clear view of your customers’ needs, behaviors, and preferences, as well as emerging trends and competitor movements. Whether you’re launching a new product, entering a new market, or refining your messaging, research reduces risk and boosts results. 

Our Research Services 

Customer Research 
Building your ideal customer profile and determining which groups are most likely to become customers. 

Competitive Analysis 
Identify your key competitors, discover their strategies, and find opportunities to differentiate your brand. 

Surveys, Interviews & Focus Groups 
We gather insights directly from your audience to get a clear picture of their wants and needs. 

Brand Awareness Studies 
Discover how your brand is viewed in the market and where you stand in comparison to competitors. 

Product Testing 
Double checking your product’s elements before launch to ensure reduce costly missteps. 

Putting in the Legwork 

At Baer Performance Marketing, we offer a variety of research services including online research, print and online surveys, telephone or in-person interviews, focus groups, and direct observation. 

With a clear picture of the competitive environment as well as your target audience’s needs, motivations, and behavior, BPM will help your business make informed decisions to compete successfully within the marketplace. Reach out to us today to get started!