Blog post by: Em VonDerRuhr, Baer Performance Marketing Intern
One question you might be asking yourself while scrolling through the Baer Performance Marketing website is “what should I be looking for when hiring a marketing agency?” We’re one step ahead of you! We’ve compiled a list of everything you need to know before you invest in a marketing agency’s services. From what research you should do to determine what agency is most beneficial for your brand, to what you should expect from an agency, we have it explained below:
The first thing you should consider when looking to hire a marketing agency is their experience and expertise. It should come as no surprise that the more experience someone has in a particular field, the likelier they are to be skilled at what they do. The same applies for marketing agencies. Some marketing agencies specialize in specific marketing tactics, such as video marketing, for example, and others have a team in place that can execute a comprehensive strategy. Some research into what an agency specializes in and the industries in which they’ve worked can help you determine whether they are a fit for your business’ needs.
An important factor to keep in mind during your search is compatibility. You should be on the lookout for companies that maintain integrity and authenticity in their practice. This can often be determined by scoping out their online presence as well as who they’ve previously partnered with.
Another thing you should pay attention to is whether the agency’s mission and goals are in line with yours. Do they hold similar values and views, or do they differ from yours? It’s important to take the time to consider how much similarity there is between your brand and the agency you are looking into. You aren’t likely to enjoy dinner with someone who has values that are the polar opposite of yours. Well, the same thought process can be applied to your business and who is marketing it.
When researching different marketing agencies, looking into their current/past clientele can be another important way to get to know the agency. The clientele can reveal a lot about the organization: credibility, concentrations and specialties, and reputation. Like we said, compatibility is a key factor, so if their clientele seems to also share similar values to your brand, it might be a good match!
Our last recommendation is to pay attention to an agency’s management skills and responsiveness. While it may seem obvious, it can be easily overlooked in the early stages of a partnership. On top of delivering creative and custom-tailored tactics, your agency of choice should also be providing updates, answers to questions and project quotes in a timely manner.
Of course, there are more important factors that go into selecting a marketing partner, but these four topics should help get you started. Keeping in mind the past experience and expertise of an agency, who their clients have been, how compatible their views are with your business’, and their management abilities will help you take your agency discovery down the right path. To learn more about what we do here at Baer Performance Marketing, be sure to check out our “What We Do” page and “Case Histories.”