2023 offers ample opportunity for businesses ready to bring their best to the new year. Since markets are expected to be quite competitive, it’s important to stay knowledgeable about what’s new and what works. Those who grow complacent risk being left in the dust by the competition.
In this first article of our two-part blog series, we’ll be going over three of our most trusted marketing tactics to leverage this year and why they need to be part of your marketing repertoire.
SEO Improvements – Especially on Mobile
SEO, for those who don’t know, stands for search engine optimization. At its most basic, the goal of SEO is to make your website rank higher in search results when someone looks for your industry, services or products online. The first three results on Google are shown to receive nearly 90 percent of all clicks, so showing up near the top is critical to your digital success.
Fortunately, there are lots of ways to improve your SEO. Sprucing up and modernizing your website can lead Google’s algorithm to boost your page, and adding relevant links, alternate text, HTML tags and relevant keywords can do wonders to improve your search rankings. Optimizing your site for mobile is critically important, as people are more and more often choosing to search for businesses and products from their phones.
Keywords and SEO algorithms are constantly changing, so it’s critical your site stays relevant and up to date when your customers search for you online. In 2023, it might pay to take a step back and ask yourself if your site is capitalizing on all of the opportunities it ought to be.
Social Media for Customer Service
Social media is one of the most cost-effective ways to gain quality impressions in targeted segments, all while creating more of a personal connection with followers. It’s difficult to replicate with most other marketing channels. Your social pages can leverage numerous marketing and customer service tactics; from building and crafting your brand, to directly selling and advertising your products and services, to acting as a point of contact, these platforms are flexible to your needs.
Blogging
Blogs are expected to remain just as critical to your site’s success in 2023 as they have been in the past. These brief articles are great ways to put a wealth of relevant content up on your site, improving your SEO and giving you the opportunity to showcase your industry knowledge to potential clients.
With Google’s algorithm constantly changing, you need to be producing quality content that’s full of keywords if you want to stand a chance against the competition. Blogs are one of the most efficient solutions to keeping your site on top all year long. They are also a great way to introduce new visitors to your brand and your competitive advantages.
Companies are expected to more frequently outsource their blog and content creation in 2023, as hiring troubles often leave employees with long to-do lists. So, whether you’ve got a blog going and just need some consistency, or if you need to add one to your site, this year is the perfect time to take action and reach out for help if you need it.
This list isn’t all-inclusive. We’ve got a lot more we recommend you take advantage of heading into this year – so much, in fact, that we had to make another blog post about it! Stay tuned to our social media pages, and return to the Baer Performance Marketing blog next week for the second edition of our Marketing Guide for 2023.
In the meantime, check out some of our other blogs, and start off the year right with some free marketing knowledge!
