As long as businesses have been producing goods and consumers have been buying them, there has always been a need for marketing. Dating back more than 1,000 years, we’ve found evidence of pamphlets and flyers, signs and advertisements, and even early examples of brand logos. Needless to say, the marketing industry has come a long way since then, and it continues to evolve with every passing year. Technology has exponentially advanced in just the last few decades, and in doing so, has revolutionized the marketing industry.
Because the effectiveness of various marketing strategies and tactics continues to improve, it’s always important to stay on the pulse of what’s new and changing. That’s why this week’s blog is about the marketing tech trends your business needs to be aware of in 2023. Read on to learn more and get the info you need to get ahead!
Artificial Intelligence
When we’re talking about artificial intelligence, some still think of HAL 9000, or robots from Terminator, or the Matrix. While these are fun sci-fi ideas, there are far more real (and far less insidious) examples of AI already being used in digital marketing, and you might not even know it!
AI is becoming better refined as a tool that can be used in delivering ads via search engines and social media, with machine learning helping to serve the most effective ads at the most opportune time to individuals most likely to capitalize on them. The industry has also seen a spike in the use of chatbots for customer service, streamlining the customer experience. As these technologies continue to improve, we’ll likely see more and more efficiency in digital marketing in 2023.
Analytics and Consumer Privacy
Analytics and customer information are critical marketing tools that have also been increasing in quality over recent years – but with these advancements has also come concern about privacy. Generally, the more you can know about your customers, the better, but how much information is too much?
Many experts expect that Google and Facebook, along with other social media channels, will keep pushing advertisers for transparency and accountability in their targeting. By limiting the demographics and criteria that advertisers can use to target, consumers can feel their data is more protected, but it comes at the cost of making online advertising a more intensive process for advertisers.
Extended and Augmented Reality
When the Metaverse rolled out a year ago, it’s no secret the general public was significantly underwhelmed. Many dismissed it as a flash in the pan, but we’re here to say it hasn’t gone anywhere. Despite its initial underperformance, augmented and virtual reality is gaining a very real foothold that is only expected to grow as consumers’ expectations level out.
Many consumers and businesses are using augmented reality to create hybrid shopping experiences, allowing customers to virtually see products up close, and even virtually try on clothing! This space will only continue to evolve and change, and it is something to certainly keep close tabs on.
Omnichannel Marketing
We’d bet you already know what omnichannel marketing is. In short, it’s the ability to create a high-quality customer experience that takes place across multiple different marketing channels. In 2023, omnichannel marketing continues to be a critical theme for businesses looking to create a loyal brand following.
As opportunities for digital impressions increase, so do the opportunities for omnichannel marketing. As technology continues to improve, it is only becoming easier and more cost effective to envelop your potential customers with your digital marketing via social media ads, Google and search engine ads, email campaigns, text message campaigns, and so much more.
Like it or not, technology is heavily ingrained in our daily lives. This does, however, present an enormous opportunity for your business to take advantage of; the world of marketing has never been so vast and full of chances to make quality impressions. Make the most out of this new year, and leverage these trends in your marketing strategy!
And if these seem a bit overwhelming, you’re not alone. The team of experts here at Baer Performance Marketing has been helping businesses navigate the complexities of marketing technology for years, and we can help you make sense of what lies ahead. Get in touch with us today for a free initial consultation – we’d love to take your marketing to the next level.
