Talking about different marketing tactics for businesses can get overwhelming. After all, there are nearly infinite ways to generate impressions for your brand, from digital advertising and social media to blogs and search engine optimization. Yet, one of the most effective ways to get the right eyes on your brand remains one of the simplest: branded promotional apparel. 

Whether you’re looking to reward employees for their hard work and dedication or working to get people buzzing about your brand, promo products bring extraordinary value to the table for businesses of all sizes. Read on to learn more about promo apparel, and see why it might be the right option for promoting your brand! 

Putting Your Brand Front and Center 

There are numerous metrics used for measuring marketing efforts, and one of the most frequently used is impressions. An impression is basically every time someone views your brand. This could be on social media, a billboard, or even a t-shirt. Impressions lead to awareness, and this critical step is the first hurdle every business must overcome to drive customers into their funnel. 

Promo products provide a unique way to get impressions for your brand! When paired with stylish, high-quality apparel, your brand can stand out and generate impressions all day long. Providing your employees with branded apparel is a fantastic way to deepen their relationship with your business and reach clients and prospects with which your employees interact.

A Cost-Effective Solution

Especially for those businesses with limited marketing budgets, promotional products can be a way to drive brand awareness, without breaking the bank. For a fraction of the price of a billboard or radio ad campaign, you can procure dozens of custom pullovers, zip-ups, hats, or any other apparel product you can think of. 

And it works, too! Research indicates 85% of promotional product recipients remember the featured brand and are more likely to have further contact with the business. With a huge selection of styles and name brands to choose from, it’s easy to find something everyone will enjoy. 

Continuously Delivering Value 

Quality apparel can last for years without losing its luster and can provide impressions well after other forms of advertising would have otherwise finished. Studies indicate that each piece of apparel, if retained for an average of two years, will generate more than 5,000 impressions in its lifetime! 

Not only that, but apparel provides a perfect opportunity to generate goodwill for your brand! Employees and potential clients alike appreciate quality promotional goods, giving your brand a chance to make a personal connection with the people who count. 

Trying to market your brand successfully can feel like you’re being pulled in a million directions at once. With branded apparel, however, you can have your marketing collateral delivered straight to you and provide the impressions that will further encourage loyalty to your brand. Your strategy doesn’t have to be confusing – it can be as simple as putting your logo on quality, durable, tangible products. Make the best first impression possible, and invest in some promotional apparel!

As a full-service marketing agency, Baer Performance Marketing provides an array of product solutions, including custom apparel! When you work with the team at BPM, you can leverage our years of industry connections to get better prices on higher quality products. If you’re ready to tell your brand’s story, get in touch with us today!