QR codes, once relegated to the role of marketing novelties, are now enjoying their time in the limelight. Their surge in usage is largely thanks to enhanced accessibility; with Apple’s iOS 11 update, scanning QR codes became a seamless task that no longer required additional apps. This change has simplified the way businesses can connect with current and prospective customers, offering a direct line to product and service information through a quick camera scan. QR codes have evolved to become a multi-functional tool, adept at carrying everything from simple text to complex payment information. This versatility and ease of use make them a vital asset in the modern marketing toolkit.
What are QR codes?
These two-dimensional squares are more than decorative; they’re data powerhouses. Officially known as “quick response” codes, they can carry more than 100 times the data of a traditional barcode and are easily scanned by a smartphone camera. They’re a hybrid of physical and digital marketing—linking to websites, social media profiles, contact information, and more. They’re like digital magic shortcuts! And these days, you can find them seemingly everywhere – restaurant tables, business cards, product packaging, and television commercials – offering a seamless bridge between the customer and the digital realm.
In this blog post, we’re diving into the many ways QR codes are revolutionizing the marketing landscape and how they’ll help you create more effective campaigns.
# 1 Overcome space limitations
Print materials have their limits. QR codes allow for clean design and direct access to expansive information, overcoming the space restrictions of traditional print media.
#2 Enhance the customer experience
QR codes simplify the customer experience, replacing the tedious URL entry with a single scan. They bring dynamic content, like videos or interactive media, right to a user’s screen without requiring them to scroll or click through to the proper page. Businesses are also using QR codes to facilitate contactless payments, streamline check-ins, and send users directly to customer support.
# 3 Boost online reviews
Strategically placed QR codes can encourage customers to leave valuable feedback directly on platforms like a Google Business Profile or Yelp. It doesn’t get simpler than scanning a code on a receipt or menu.
#4 Gather important data
The data behind QR code interactions is digital gold for businesses. Scan counts and click-through rates paint a clearer picture of buyer personas, reveal trends, and give businesses the knowledge needed to refine their marketing strategies.
QR codes are also effective when included on direct mailers, allowing you to track engagement and show a tangible return on investment.
Unlock the code of untapped potential
As the lines between print and digital blur, QR codes are the binding thread. They turn static print into a dynamic, trackable, and adaptable interaction point.
Eager to unlock this potential? Baer Performance Marketing is ready to guide you. Our design team will weave QR codes into your marketing with creativity and purpose.
Don’t let your competition out-scan you. To discover how BPM can elevate your next campaign with QR code marketing, scan here to get started: