Your Social Media Ads Questions Answered
Last week, we shared a blog addressing some of the most common questions we receive about social media management. This got us thinking: what other social media questions might business owners have?
You see, social media has two sides – the organic side and the paid side. Organic content is simply the photos, videos, and posts you share through your account. Paid content, on the other hand, is a highly targeted form of advertising that can provide businesses with well-documented results. In today’s blog, we’re going to be digging a little deeper into some questions we get about our paid content and answering some FAQ about social media ads!
Which platforms should I run ads on?
There are numerous social media platforms, each catering to a distinct audience and demographic. When you’re considering which platforms to run ads on, it’s important to begin by asking yourself which platforms your ideal customer is most likely to be on!
For instance, if you’re planning to run a campaign that’s tailored to target sales professionals in a business, it makes more sense to build your campaign through LinkedIn because it hosts a more professional, business-focused audience. If you’re trying to tailor your campaign to parents with children who are interested in visiting your waterpark, however, it may pay to run ads through Facebook!
How difficult is it to set up an advertising campaign?
In and of itself, building a campaign can be simple – optimizing that campaign to be successful, on the other hand, can be a real challenge.
The first thing that businesses will need to do is to create an ad account on the platform that you intend to use. Oftentimes, this ad account will be tied to your personal account and your business’s page simultaneously, so that you’ll have complete control over your campaign. Then, after inputting a payment method and building an audience, you can start running your ads!
What budgets should I use for my ads?
There’s no “one-size-fits-all” budget for every business’s campaign. You’ll need to consider your target audience, your geographic target, and your end goal to best decide what budget you’ll need to be successful.
Most campaigns for small businesses should target a condensed geographic radius to maximize budgets. If your campaign is delivering results from coast to coast, you’ll likely need thousands of dollars to see any real results because of how thin your budget will be spread. If you target a smaller area, budgets can see results with as little as 500 or 600 dollars!
What audiences should I target?
When building your audience, ask yourself: “Who will want to see this advertisement, and what demographic information characterizes them?” Because businesses can target ads based on information like age, gender, interests, career, location and more, you’ll want to select only those characteristics that your ideal customer is likely to have.
For instance, if your primary product is a youth baseball bat, you’ll want to target audiences who are interested in local teams, baseball equipment brands, youth athletics, and parents with children. Depending on which platform you’re using and the type of campaign you’re running, there may be a ton of options when building your audience!
Building a social media advertising campaign is a great way to maximize your budget and reach a highly targeted audience. However, creating a successful, cost-effective campaign requires expertise. If you’re unsure where to start or would like a professional review of your social ad campaigns, Baer Performance Marketing is here to help! Contact us today to schedule your FREE social media marketing consultation.
