Google handles the majority of internet searches, processing over 8.5 billion queries each day. That’s nearly 6.3 million searches per minute, all day long! With so much traffic running through Google, it’s no wonder that running ads through the platform is such a common tactic for businesses of all sizes and industries.
It isn’t as simple as pressing a button and kicking off a campaign, however. Creating a successful campaign involves a lot of strategic planning to make the most of every dollar you spend—and that quality development is something only Google Certified agencies can offer! Read on to learn more about Google Certification, what it means, and why it’s such an important thing to look for in a prospective marketing partner.
What Does it Mean to be Google Certified?
Google Certified is an accolade given to an individual who completes Google’s specialized training for Google Ads. This certification is proof that the person in question has spent a significant amount of time learning about the Google Ads platform, is well-versed in its capabilities, and knows how to put them to use on behalf of businesses running campaigns.
There’s only one place that Google Certifications can come from, and that’s directly from Google itself. The coursework requires dozens of hours of commitment and is followed by a lengthy exam to test the retained knowledge that the pupil has learned. Because of the rigorous nature of the courses and exam, Google Certifications are tangible proof of the expertise that a digital marketer can put to use when building campaigns.
Why are These Certifications Important?
Building Google Ads campaigns takes a lot of time and requires an in-depth knowledge of the platform to make a given campaign effective. Anyone can build a Google campaign, but only Google Certified marketers know how to take advantage of every loophole and dodge every obstacle on the path to a successful campaign.
Google Ads is open to the public, and anyone can advertise through the platform. However, without a well-targeted and pruned audience, expenses on Google Ads can quickly outpace the business they bring in.
Think of your campaign like a Formula 1 racecar. From the outside, it may look simple—anyone can press the pedals and steer. But only a few have the skill to harness the car’s full potential and dominate the track. The same goes for Google Ads. While the software holds incredible potential, only those with the right knowledge and experience can transform that potential into clicks.
Why Google Partner Agencies Deliver Superior Results
Google Certifications are for individuals, and they’re an integral part of what allows a marketing agency to call themselves a Google Partner. In order for an agency to be considered a Google Partner, at least 50% of their strategists must be Google Certified, and their accounts must meet strict optimization standards for quality.
After receiving Google Partner status, these selected agencies have a direct pipeline to Google representatives, allowing marketers access to support staff working inside Google. This access can help resolve account disputes quickly, without significant downtime on your ad account.
This close relationship also allows Google Partners to optimize their campaigns using data collected directly from Google searches. This can be a big help to augment a successful campaign, driving down costs while increasing results!
If you’re considering Google Ads for your business, you’re likely on the right path. For most industries, there’s significant value in getting your business in front of consumers through search ads—but only if the campaigns are set up correctly! Trust a Google Certified marketer with your next campaign and experience the difference for yourself.
Baer Performance Marketing has been a Google Partner for the last decade, and we’re proud to have been an early adopter of Google Certifications! If you’re looking for a team with years of experience navigating the waters of Google Ads, then reach out to us today to set up a free initial consultation. Let’s get your campaign up and running!
